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Shaping the Future - Women, Wealth, and their Impact in the Digital Economy

Thu, 06 Feb

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Salesforce Zurich

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Shaping the Future - Women, Wealth, and their Impact in the Digital Economy
Shaping the Future - Women, Wealth, and their Impact in the Digital Economy

Time and location

06 Feb 2025, 17:45 – 21:00

Salesforce Zurich, Ernst-Nobs-Platz 1, 8004

Guests

About the event

Join us for an empowering event that explores how women can shape the future by building wealth, driving innovation, and making a lasting impact in the digital economy. It is about inspiring women at all stages of their financial journey—whether you're just starting out, refining your strategy, or looking to expand your influence in digital industries. In this event, we’ll explore how women can leverage financial opportunities in Switzerland to create lasting wealth and leadership in the digital world.


The event’s keynote speaker will share insights on how to invest in emerging asset classes, such as venture capital and other off-market opportunities. She will discuss the growing role of women in shaping investment ecosystems and how women can become powerful players in angel investing and entrepreneurship, particularly in Switzerland's evolving digital economy.


Following the keynote, a panel discussion will feature successful leaders from the digital and financial sectors. They will share strategies on how to build wealth, navigate financial independence, and create impact through leadership. The conversation will also delve into how women are actively breaking down barriers, advancing careers, and taking charge of their financial futures.


This event will also provide ample opportunities to network with like-minded people who are transforming industries and driving change in the digital economy. It’s more than just financial education; it’s about connecting with a community of empowered women who are shaping the future of business, technology, and entrepreneurship in Switzerland.


Please note: This event provides financial education and insights but does not offer personalized investment advice or specific product recommendations.


Agenda

17:45 - 18:00

  • Arrival & Registration

18:00 - 18:20

  • Start & Introduction (Salesforce & WDS)

18:20 - 18:40

  • Keynote Presentation on Investing by Isabelle Siegrist

18:40 - 19:40

  • Panel Discussion: Jelena Dunjic from LGT, Alkistis Petropaki from Advance, Barbara Weiss from Salesforce, Thomas de Roquancourt from Zürich Insurance, Isabelle Siegrist from Sandborn

19:40 - 21:00

  • Networking Apéro


Speakers:


Alkistis Petropaki, General Manager

Alkistis has joined Advance as General Manager in 2015. She has more than 20 years experience in leading positions in well known FMCG companies like e.g. L’Oreal, Nestlé, Mövenpick and Lindt & Sprüngli. Before joining Advance she was the Country Manager of Yves Rocher in Switzerland. She studied economics and holds a MBA from ESCP-EAP. She also has a Master’s degree in German literature and psychology from the University of Athens. Alkistis strongly believes in the benefits of mixed-gender teams for society, for organizations as well as for individuals. With her engagement with Advance she is convinced to be able to make an impact in the Swiss economy.


Barbara Weiss, Account Executive and Equality Lead Switzerland

Barbara has been working in the tech industry for the last 25 years, joining Salesforce's Sales team six years ago. In 2022, she expanded her impact by taking on the role of Equality Lead for Switzerland, championing initiatives alongside her Equality team. Last year, she became an Employee Representative on the Salesforce Switzerland pension committee.


Isabelle Siegrist, CEO & Founder of Sandborn, Board Member, Investor

Isabelle Siegrist is CEO and Founder of Sandborn, where she has been building and investing in companies across Switzerland since 2016, with a focus on promoting diversity in founding teams and investment decisions. She is a board member of several organisations, an alumna of Forbes 30 Under 30 (2019) and one of Switzerland's TOP 100 Businesswomen, researches AI in venture capital at ETH Zurich and supports the ETH AI Center's global entrepreneurship initiatives. Isabelle is also the author of 'Leg Los' and a speaker and trainer on entrepreneurship topics.


Jelena Dunjic, Senior Relationship Manager

Jelena Dunjic has been working at LGT Bank Ltd. in Vaduz for more than a decade who advises private clients and families and promotes the topic "WomenInvest" at LGT. A few years ago, she wrote her Master's thesis at the University of St.Gallen on the subject of “Women and Finance”.


Thomas de Roquancourt, Sr Risk Manager

Thomas has over 15 years of experience in the financial industry, beginning his career in banking before transitioning to the insurance sector. Within Zurich Insurance, he has held key roles in both strategy and risk management, gaining a comprehensive understanding of the industry’s evolving landscape. As a certified insurance broker, Thomas also provides advisory services on customer acquisition and digital strategies.


Moderator:

Tamara Ambrosini, Alliance Partner Lead DACH, Merkle & WDS Zürich Chapter Lead

Tamara is a dynamic and results-oriented professional with over 14 years of experience in Digital Transformation and Marketing across diverse industries. She holds an Executive MBA in Marketing Management. She is known for her expertise in forging innovative marketing partnerships, devising strategic campaigns, and driving transformative initiatives, and consistently delivers impactful results. Tamara serves as both a lecturer in Marketing Partnerships and Marketing Automation and a trusted advisor to companies looking to overcome obstacles and thrive in the digital age.


Sponsor:

Salesforce is the world’s leading customer relationship management technology, helping you build and improve your customer relationships. In 1999 we pioneered cloud-based CRM and today we’re helping organisations of all sizes re-imagine their business for the world of AI. Salesforce Equality Groups are employee-led organizations that support our underrepresented communities. Equality Groups focus on advancing the vision of the Office of Equality in the communities we serve through cultivating a sense of belonging and inclusion at Salesforce.


The Salesforce Women’s Network, whose vision is to achieve gender parity in leadership positions, empowers women and allies in the Salesforce ecosystem, both current and future, to advocate for themselves and others, support one another, and celebrate success. Salesforce enables them to become better leaders through professional development, storytelling, and public speaking. It also equips them with the skills to lead in the AI revolution. Salesforce drives a global impact on its business and authentically shares its experiences with customers and partners to inspire their own vision and inclusion efforts—demonstrating that they are better together.


Women in Digital Switzerland (WDS) is a community of modern leaders who leverage collaboration and elevate diversity to advance careers and create business opportunities in the Swiss digital economy. By leveraging the power of our community, WDS advances careers, supports organizational transformation leaps, and creates business opportunities in the Swiss digital economy and beyond. Be part of the change. Become a supporter


Please be advised that photographs will be taken at the event for use on the WDS website and in the press, WDS marketing materials, and all other WDS publications. By entering this event, you consent to the WDS photographing and using your image and likeness.


WDS events are open to all. We strive to foster inclusive spaces for individuals of all genders and backgrounds who want to join our community, support our mission, and share a passion for digital innovation.


Entrance to this event is free. However, any donation helps us to run the organization and to continue to hold these insightful events. For a free ticket, you should type 0 into the donation field. Thank you for your support!

Tickets

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    Entrance to this event is free. However, any donation helps us to run the organization and to continue to hold these insightful events. For a free ticket, you should type 0 into the donation field. Thank you for your support!

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